New product design and development is a great challenge. It requires creativity, skills, knowledge and resources—but R&D is only part of the work needed to launch a new product.
Production implementation is the process of translating a product design (in the form of CAD files, 2D drawings, and prototypes) into a ready-for-sale product.
Underestimating the time and cost of the production implementation work is a common grave mistake. The production implementation might seem like a straightforward process, but it can take 3-4 times longer than the R&D stage. The reason for this miscalculation is what I call the “trip planning syndrome.” You cannot plan everything in advance; there are always surprises and unexpected failures. As Pareto claimed, it’s the small (and hard to predict) things that cost the most.
Here is a list of common potential issues and failures to help you prepare your production implementation work and reduce costly breakdowns.