People tend to think that designers’ chief skills are creating skills – ones that require mainly artistic hands and trained eyes. Although these skills are crucial, designers’ most important skills are mental and cognitive ones. The ability to recognize a need or an opportunity, to imagine a solution and to translate an idea into a product, requires much more than great sketching and visualization abilities. In this article, I review seven different designers’ skills that can contribute to any profession – skills that are obvious for designers, but might be refreshing and valuable for non-designers.
A typical product design process is a knowledge-driven process with very little data involved. Product designers and engineers tend to trust their knowledge and expertise as the main resource for product design decision-making and product brief writing. Involving data in a product design process can improve the design quality, reduce costs and shorten time-to-market. In this article, I’ll explain what a data-driven product design is, what its benefits are, why it’s not common, and how to implement this useful method.
What is the difference between data and knowledge in the context of product design?
Data is a collection of individual facts. For instance: a list of materials’ prices. Knowledge is a meaningful acquaintance with facts, principles, methods, or practices to understand or perform a specific subject. For instance: the ability to choose the right materials for a product.