A product-brief is one of the most important elements in a product design project. The product-brief is a plan and a compass – it defines the product’s goals and attributes, and shows you where to go. The product-brief has a great impact on the product’s quality and character, and the project’s efficiency. The product-brief writing is perhaps the activity with the highest ROI, as it costs very little and brings great value, as well as saves a lot of time and money while preventing wrong directions and unexpected outcomes.
Here is a list of eleven guidelines and insights about how to manage your product-brief.