I’m a Product Design Management Master (M.Sc.) with 16 years of experience in design strategy, product management, and product design & development. I was the co-founder of Igloo-Design, I am the co-founder of Kimonex, a senior lecturer in the Technion’s Design Master Studies program and MID studies, and I write and lecture about design strategy and product management. I help companies to define, design, develop, and deliver better cost-effective products with a faster time-to-market, and to build a product brand (my services). In this blog I write about design strategy, product management, product design, UX, engineering, manufacturing, and more, for the benefit of anyone who is dealing with product design for business or just interested in this domain.