This time, I’d like to share some of my best nonfiction reading with you. Here is a list of 12 recommended books for anyone who deals with product design management. These books are not about product design management, but about different related topics: innovation, marketing, management, design, engineering and even history and psychology. I can guarantee you that each of these books is interesting and enriching, for both professional and personal matters.
A successful product requires more than just design and engineering. A good design and smart engineering can result in a great product, but these two factors alone won’t necessarily achieve a successful one — a product that makes for good business. The bridge from a well-designed product to a successful one very much depends on Design-Marketing relationships. The common relationship between product design and marketing is complicated. In many cases, you may find a lot of misunderstandings and unorganized multidisciplinary working procedures involved in this Design-Marketing Tango. This chaotic situation can cause great damage to any Product-Design Driven company.
This article deals with the integration of marketing knowledge and abilities in a product design process — the benefits you can gain from it, how to do it properly, and what to be aware of.