Why Branding Is Deficient

why branding is deficient

All companies wish to have a good, strong brand. For many companies, their brand is their biggest asset. The brand value of a leading enterprise can reach billions of dollars. There is no question about the power of branding. However, the common branding process is deficient, and often is only suitable for the previous century’s economy. In this article, I’ll describe what is missing in a typical branding process and how to improve it.

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