Posts

Product designer ancestors at work

What is Product Design Management?

Product Design Management (PDM) is one of the most important elements in the successful business of designing innovative products for production. Unfortunately, most companies do not really understand the importance of PDM or how to properly implement it. In this post, I will define what PDM is and distinguish it ...
Read More
/ 6 Comments
What is Product-Design Driven Strategy?

What is Product-Design Driven Strategy?

The four P's Strategies Business and marketing strategy is perhaps one of those things that differentiate leading companies from others. Successful companies tend to adopt one of the four strategies known as the four P's - price, promotion, place, and product, as a main strategy, to run and grow their ...
Read More
/ 1 Comment
How to implement Product-Design Driven Strategy

How to implement Product-Design Driven Strategy

Product-design driven (PDD) companies achieve their advantage mainly through innovation and high quality product design. A company does not become a PDD company by chance, nor by high quality product design capabilities. PDD is a strategy. Like any other business strategy, it should be built from the top down and ...
Read More
/ Leave a comment
Product matrix - segmentation table

Product Matrix – product range optimization method

Product Matrix is a simple method for optimizing the product range of a company and defining the products’ main features - a method that can both save a lot of money and increase sales. In this article, I’ll describe what a Product Matrix is and how to use this method ...
Read More
/ 3 Comments
10 common product design mistakes

10 Product Design common mistakes

The new-product development process is complex and multi-dimensional. It requires considerable professional expertise and the ability to make decisions in uncertain situations. Though trial and error is an integral part of the process, it is both possible and advisable to avoid common mistakes that might cause significant loss of time ...
Read More
/ 2 Comments
Parts & BOM

BOM Management vs. BOM Listing

A BOM (Bill Of Materials) is the “recipe” of a product. BOM data is at the hub of any product design and manufacturing business - R&D, manufacturing, logistics, procurement, inventory, pricing, and sales are all dependent on BOM data. Products cannot be produced without a BOM, and BOM mistakes are ...
Read More
/ 7 Comments
Product's soft attributes vs. hard attributes

The two different types of product’s attributes

When defining and characterizing a product in a product design process, there are two different types of product's attributes that have to be considered - the Hard-Attributes and the Soft-Attributes. These two attributes are radically different in nature. Not distinguishing between them and treating them evenly is a common mistake ...
Read More
/ 10 Comments
Over-Engineering

Why over-engineering is a management failure and how to avoid it

Over-engineering is the silence product’s failure. It inhibits business growth for product design and manufacturing companies, especially for ones that deal with capabilities and performance oriented products. Unlike under-engineering, over-engineering is not easily recognized; this is why it can exist for long time. Over-engineering is not an engineering failure but ...
Read More
/ 2 Comments
How to write a Product design prief

How To Write a Product-Brief

A product-brief is one of the most important elements in a product design project. The product-brief is a plan and a compass - it defines the product’s goals and attributes, and shows you where to go. The product-brief has a great impact on the product’s quality and character, and the project’s ...
Read More
/ 3 Comments
The Hidden Sides of Ergonomics

The Hidden Sides of Ergonomics

Ergonomics is a scientific discipline concerned with interactions among users and products or systems. This is why it’s also called Human-Engineering or Human-Factors. In a product design process, ergonomics deals with designing the most efficient and fluent solutions for user/product interactions. The term “ergonomics” is most familiar with the aspects ...
Read More
/ 1 Comment
Engineers are from Mars, Designers are from Venus

Engineers are from Mars, Designers are from Venus

Any product is the outcome of both the work of engineers and industrial designers. There aren’t many products that can be designed solely by engineers without designers, and vice versa. In a product design project, the engineers and the designers work shoulder to shoulder, and they both responsible for designing ...
Read More
/ 16 Comments
The Design-Marketing Tango

The Design-Marketing Tango

A successful product requires more than just design and engineering. A good design and smart engineering can result in a great product, but these two factors alone won't necessarily achieve a successful one — a product that makes for good business. The bridge from a well-designed product to a successful ...
Read More
/ Leave a comment
perfectionism design example

Is it God or the Devil in the details?

Perfectionism is a controversial character trait. In the context of product design and product design management, some consider it as a must-have trait, and some see it as a burden. Some product designers try to learn how to be more of a perfectionist while others try to avoid the same ...
Read More
/ 12 Comments
Product design management books

12 Books for Product Design Managers

This time, I’d like to share some of my best nonfiction reading with you. Here is a list of 12 recommended books for anyone who deals with product design management. These books are not about product design management, but about different related topics: innovation, marketing, management, design, engineering and even ...
Read More
/ 5 Comments
10 tips with any CAD user.

10 Tips For Any CAD User

This article is about CAD management as part of product design process. I gathered some working methods, guidelines, and tips for working with CAD. It is not a specific CAD “how to” manual, but a general CAD working methods and ideas to help you when working with your CAD. Conceptual ...
Read More
/ 2 Comments
Product design management questions

10 Questions a Product Design Manager Should Ask

In this post I’d like to share with you a list of the ten most important questions any product design manager should ask and answer before and during a product design process. 1) Why develop a new product? You don’t develop new products just because “a new product is needed.” ...
Read More
/ Leave a comment
physical vs virtual products

Physical vs. Virtual Products

Physical products are an inseparable part of human history. From ancient tool makers to modern mass manufacturers, physical products were always intended to extend and improve the human body, giving us the ability to do things better, faster, stronger, easier, etc., in a way we wouldn't be able to do ...
Read More
/ 11 Comments
Data-Driven Design

Data-Driven Product Design

A typical product design process is a knowledge-driven process with very little data involved. Product designers and engineers tend to trust their knowledge and expertise as the main resource for product design decision-making and product brief writing. Involving data in a product design process can improve the design quality, reduce costs ...
Read More
/ 6 Comments
Designers tools for non-designres

Designers’ Skills for Non-Designers

People tend to think that designers’ chief skills are creating skills - ones that require mainly artistic hands and trained eyes. Although these skills are crucial, designers’ most important skills are mental and cognitive ones. The ability to recognize a need or an opportunity, to imagine a solution and to ...
Read More
/ 3 Comments
How to hire a product designer

How To Hire a Product Designer

Any business is, first and foremost, based on people. Having the right people on board is a key factor for success. Recruiting a new employee or a freelancer is always difficult and crucial. Hiring a product designer is no different than any other profession. However, there are some unique aspects ...
Read More
/ 2 Comments
Design To Cost (DTC)

Design-To-Cost

Design-To-Cost (DTC) is one of the most important aspects of a product design. After all, in an average product, every dollar in cost equals five dollars in sales (see calculation). Most product designers and engineers know how to design cost-effective products in terms of engineering and production but tend to ...
Read More
/ 9 Comments
From Design To Production

From Design To Production

New product design and development is a great challenge. It requires creativity, skills, knowledge and resources—but R&D is only part of the work needed to launch a new product. Production implementation is the process of translating a product design (in the form of CAD files, 2D drawings, and prototypes) into ...
Read More
/ Leave a comment
Photo: Luis Llerena

Product Data Management

Product data management might seem like the dull, formal work associated with any product design workflow. After all, it's far from being as exciting and challenging as the creative product design and engineering work. However, product data management actually has a great impact on product design and project efficiency, especially ...
Read More
/ Leave a comment
why branding is deficient

Why Branding Is Deficient

All companies wish to have a good, strong brand. For many companies, their brand is their biggest asset. The brand value of a leading enterprise can reach billions of dollars. There is no question about the power of branding. However, the common branding process is deficient, and often is only ...
Read More
/ Leave a comment
Productivity Apps Recommendation

Productivity Apps Recommendation

In this post I’d like to share some of the tools I use - tools that could make your work much more effective and productive (and fun). In some cases, tools improve manual processes by making them better and faster. However, in other cases, tools can open a whole new world of ...
Read More
/ Leave a comment