Perfectionism is a controversial character trait. In the context of product design and product design management, some consider it as a must-have trait, and some see it as a burden. Some product designers try to learn how to be more of a perfectionist while others try to avoid the same. Is it God or the Devil in the details? In this article, I’ll discuss the pros & cons of perfectionism for product designers, engineers and product design managers, from professional and practical perspectives.
The only good aspect of perfectionism is that is causes a person to aim to produce the best results possible — a perfectionist will not compromise and will keep working on all details until the product is perfect. For non-perfectionists, ‘90% perfect’ might be good enough. But for a perfectionist, skipping that final 10% is not an option; they will keep working and working until 100% has been achieved. In many cases, this last 10% can make a big difference in a product’s quality. In this matter, perfectionism is a valuable trait, and it can help in achieving better products.
Unfortunately, perfectionism is much more of a burden than a skill in the product design process. Here are the three main reasons why:
Avoidance is one of the psychological implications of perfectionism. For perfectionists, “nothing” is better than nearly great. The fantasy (0% done) is more perfect than reality (even when ‘99% perfect’ has been reached). Perfectionists find it hard to start design work. They see the first step from a (perfect) clean page to something as a spoilage.
Perfectionists are never satisfied because their fantasy of perfect is unachievable. Real things cannot be perfect. It is very hard and frustrating to be (and to be next to) someone who is never satisfied. It’s demoralizing and reduces productivity.
Based on the Pareto Principle, 80% of product development is achieved by 20% of the work — and the remaining 20% of product development is achieved by 80% of the work. That’s the nature of product design projects (as well as most other things). However, for perfectionists, it’s perhaps a 1%:99% ratio. They can spend an enormous amount of work trying to improve the product design’s final 1%.
So how can you benefit from the good parts of perfectionism and avoid its downside?
1. Be meticulous, not a perfectionist. Being meticulous means taking care of all small details, without the perfectionism psychological disorders.
2. Aim for 99%, not 100%. Being satisfied with a 1% imperfect product design will take a lot of stress off your shoulders, bring a great amount of satisfaction, and reduce a lot of work (and it costs you little to nothing in terms of quality).
3. Distinguish between the product’s binary and linear features/aspects. Binary features have only two options – working (1) or not working (0) while the performance of linear features can be anywhere between 0-1. Make sure you aim for 99% on the linear features and for 100% on the binary ones.
4. Build a culture that accepts risk-taking and mistake-making. This will reduce perfectionism levels throughout your company (as well as enhance your PDD business).
5. Measure everything, not just the design quality. Perfectionism is normally connected only to the outcome. That’s make no sense. “Perfect designs” that cost much more in terms of R&D cost, time-to-market, and product cost is actually a poor design and far from perfect. If you wish to be a perfectionist, implement it for both the process and the outcome.
6. Respect the weaknesses. Sometimes the weakness can be the product’s highlights. Perfect might considered unnatural or even fake. We feel uncomfortable dealing with “perfect people” or “perfect things”; after all, we all have our weaknesses.
Product designers, engineers, and product design managers must all have a certain level of perfectionism as part of their character. Non-perfectionism pros will never have the motivation to deal with all the small details and tedious work; they won’t even be able to notice them. On the other hand, perfectionism can be a great burden, for working efficiency as well as for mental wellbeing. With some awareness and a little personal practice, you can gain the skills of a perfectionist without paying the penalties associated with actually being one.
If you have a certain amount of perfectionism (as I have), I’d be happy to hear what do you think about it and how do you handle it? Please share your thoughts.
On my next post, I’ll recommend must-read books for product design managers. Get notified about this upcoming post.